Before joining Workplace Relationships, Inc., Linda Munn enjoyed a distinguished career in financial services with a special focus on marketing and product positioning. Linda is an expert in both personal and corporate branding at the most senior levels. In 2002 she co-founded Hedgepros LLC, a strategy and marketing planning consulting firm specializing in hedge funds and service providers.

At Bear Stearns, Linda headed up a team that focused on helping the firm deal with the challenges and opportunities presented by industry consolidation. While the firm had a 75-year heritage and a strong trading culture, the silo businesses were prevailing and there was no consistent presentation of the firm's capabilities, principles and accomplishments. Linda spearheaded positioning research to gain an understanding of the market places perception and acceptability of a credible communication platform resulting in a firm-wide corporate graphic and messaging system.

In the 1990s, Linda worked at Kidder, Peabody where her team focused on core segments of the affluent market, mini-institutions and their diverse range of investment needs. By leveraging Kidder Peabody's "best in class" banking image, Linda's team helped create a premiere image among high net worth investors for the firm.

As Vice President and manager of the Investor Development Group at EFHutton, Linda learned that marketing in a sales driven organization is not only understanding the importance of who the market is and what they are willing to buy, but what the salesmen are willing and able to sell. She pioneered a cutting edge Wall Street branding campaign that incorporated a careful balance of push/pull strategies focusing on what differentiates organizations with sales forces from traditional manufacturers with products made for the shelf. Linda also initiated and designed multi-faceted campaigns to fit the information needs of both internal and external targets.

Linda graduated from Brown University in 1974, and began her career at McCann Erickson, a subsidiary agency of Interpublic, where she learned the ins and outs of media planning and buying. In 1976, she joined Doyle Dane Bernbach and moved from media to account management, where she managed the communications objectives for several major accounts including Citicorp, Ponderosa Steakhouses, and Wrangler Blue Jeans.